Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. We set out to open this initiative up to a wider audience, giving new makers the tools & space needed to realise & share their ideas, and created the G+ Converse Garage: a real world content generator to populate a social space online. We took digital G+ technologies & made them tangible; from physical GIF booths, synced to G+, to hack session Hangouts, connecting people from all over the world.
MY ROLE: Senior Producer Leading preproduction
Met potential partners
Found and define space and workshop content requirements
Created initials partnership agreements
Oversaw production of space and new tools created
Managed the relationship with all third parties
Oversaw creative development of comms assets (ie. branding)
